How to improve your business local ranking on Google

Submitted by gazza on Thu, 02/01/2020 - 11:02
How to improve your local ranking on Google

I see all the time, either on Facebook groups, online forums and social media posts, people discussing their business listings in Google. I see many that give bad advice, some good advice and some that are completely wrong and likely get your business listing suspended.

Local search is not always about which business is more local. Here is a quote from Google:

Local results are based primarily on relevance, distance and prominence. These factors are combined to help us to find the best match for your search. For example, Google algorithms might decide that a business that's further away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.

Rather than heading to your favorite social media platform, my advice is to read the official documentation from Google directly.   https://support.google.com/business/answer/7091?hl=en-GB